4D Video Mapping? Confused?

4D Video Mapping? Confused?

Mar 16

What began as a lab experiment in an American University in 2007 became a commercially viable product in 2009.  We as a company started playing with it early in 2010 and now, spring of 2012, it is a key element of our business.

3D Video Mapping basically takes video projection to the next level allowing us to bring to life the elements of the object we are projecting onto. For example, not only is a building a suitable projection surface we can now use every column, door, window, balustrade, corbel and gable as an individual projection screen.

If you don’t know what I mean by all this please check out…http://www.lci-uk.com/Features/Video-Mapping.html

We use 3D Projection Mapping for product launches, shop openings, private parties, weddings, visitors’ centres and, believe it or not, art.

So? What’s all this about 4D then? Essentially, all video projection is 2D; the 3D bit doesn’t mean the audience is wearing special glasses, it refers to the three dimensional bits of the building or object (the aforementioned windows, doors, columns, etc.) Following this so far?  Pretty straight forward, right?

Well, that wasn’t quite enough for some marketing executives.  What then happens when we add another element to a show? …such as a car in a car launch; a fragrance in a new perfume launch; an actor or a singer; snow in a…!  You guessed it…4D!

Hope that clears things up.