Improve your web presence and maximise your online opportunities

Improve your web presence and maximise your online opportunities

Posted by London Freelance Copywriter on December 4th, 2011

In Friday’s 10 minutes, our web guru Christian Ingerslev of the SoEasy Group described how his company’s exceptionally comprehensive web offering - ecompassing SoEasySoft websites, mobile websites, ecommerce solutions, SEO & SEM, the SoEasyPay payment gateway, and SoEasySecure online security solutions - can help organisations looking for a more professional online presence. Thus ensuring they are in an optimal position to make the the most of the huge business opportunities the web now presents. Below is a summary of Christian’s presentation:

WHAT WE DO:

PAYMENT GATEWAY

Payment Gateway

Billing Platform

Mobile payment

Security/ PCI

Issues Faced

•Annoyed at banks withholding/delaying transfer of their funds

•Concerned at the number of lost sales due to down time

•Exasperated by the exorbitant fees imposed on international card transactions

•Worried that the current system is not mobile friendly hence losing sales

Benefits delivered

•Improved cash-flow, with quick settlement times

•Continuous availability for the customers to purchase online

•Improved profits by substantially reducing fees – especially when trading internationally

•Ability to adapt system to accept payments on mobile

E-COMMERCE

Multiple platforms

Payment gateway

Cart

Check out system

Issues faced

•Worried that they are not tapping into the increasingly growing online market

•Frustrated by clunky integration and time consuming set-up of online shop

•Discouraged by difficult and cumbersome check out systems which lead to drop in sales

Benefits delivered

•Ability to attract new customers leading to an increase in sales and profit

•Surge in conversion rates of customers who want to shop online

WEBSITES

Professional sites

Brochure sites

SEO

SEM

Issues Faced

•Worried that their website is not fit for its purpose

-Hurting brand

-Appears outdated

-Outgrown its use

•Anxious that poor/no web-presence will result in lost business

•Concerned that website is not working across browsers

•Troubled that website is not performing well in search engines

Benefits delivered

•Allows customers to view a professional website which is current and meets the business needs

•Provides an enticing website which supports the brand, regardless of which browser type is used

•Ensures high ranking in the search engines, thereby generating more interest in consumer products and services,

MOBILE SITES

Mobile site

Mobile payment

Issues Faced

•Troubled that their website does not perform effectively on mobiles

•Concerned that they are not engaging the “mobile generation” effectively

•Alarmed by missing the opportunity of selling on mobile

Benefits delivered

•Ability to attract and retain clients who only browse and shop on their mobile

•Capability to sell products and accept payments via mobile

SOME CASE STUDIES:

Client: Business Owner, Retail

Problem: Worried about not tapping into the growing online market

Solution: Set up e-commerce site with more than 900 products, in line with brand identity

Benefit: Over 12 months, on-line sales added more than 37% to retail sales, resulting in a substantially improved bottom line

Client: Business Owner, On-line Food Retailer

Problem: Frustrated by poor conversion of Ad Word campaign

Solution: Analysed Ad Word campaign. Reconfigured, updated and enhanced web-shop, refined and optimised Ad Word campaign.

Benefit: Online sales dramatically improved by more than 50% over 4 weeks, generating significant profits.

Client: Division Leader, Global Charity

Problem: Incensed by the extortionate fees levied by their payment gateway provider.

Solution: Within 24 hours, implemented global payment solution and integrated into their existing web-shop

Benefit: Reduction of on-line payment costs by 29% on their domestic transactions, and 71% on their international transaction, which resulted in 5 figures £ savings.

Client: GM, International Hotel Chain.

Problem: Concerned that they were not capturing the mobile generation.

Solution: Developed unique mobile site, which worked in conjunction with their traditional website. The mobile site allows browsers to search for availability and book directly.

Benefit: 17% increase in bookings directly attributed to mobile site

For more information about SoEasySoft websites, mobile website and ecommerce solutions and the SoEasyPay payment gateway contact Christian Ingerslev on T: 08448 849 201 or email ci(at)soeasysoft(dot)com