…what you want, what you really really want

Gordon Brown wants rate cuts passed on.

David Beckham wants to end his career with AC Milan.

And (according to the Village People) the navy want you as a new recruit.

But the million dollar question is what do the members of London’s foremost networking group, BRX Bond Street, want? Because as every good networker (and Ginger Spice knows) “tell me what you want, what you really really want,” means you’re much more likely to get a good referral.

So what did Friday’s meeting reveal?

Mab Ayyub of Olive Communications wants people who live on boats (Tip:I think Roman Abramovich and Mohamed Al Fayed spend quite a bit of time on their yachts) and building companies. His new product, for which Olive have exclusive rights in the UK, is a mobile phone that isn’t – ideal for people who don’t have landlines, you can insert a SIM card and use it on your desk.

Zoe Antin of Opus Telecom would like to be connected with companies who are moving and companies who have their budgets in place for the year. But being the telephony good fairy that she is, would also like to help struggling companies by doing a telephone audit for them and saving them ££££££s with a magic wave of one of her leading edge business telephone systems.

If you want to get your business up and running or simply keep it running, there are other gallant Bond Street members ready to leap to the aid of companies in distress. Martin Dunne of Sayers Butterworth is also looking to help struggling businesses (with fiendishly good accountancy solutions that go beyond mere number crunching). While Des Sutton of Man Bites Dog IT solutions, currently in Alicante – and missing out on the delightful sheets of snow-sleet-rain falling outside –, is offering companies a free review of their IT. And guest Mark Day of Quadtronix, who supply printers and copiers, wants companies for whom he can carry out a free print audit.

Foreigner wanted to know what love is….unfortunately they wouldn’t have been very enlightened at BRX Bond Street. Our group offers a glorious abundance of top networkers, foremost experts in their subject, dynamic movers and shakers in their respective fields and – most important of all – very nice people. But if you’re want luuuuurrrrrve it’s a bleak and barren wasteland……

Kirsty Joly of Perfectly Tempered, maker of sublime hand-made artisan chocolates is on a hiding to nothing when she polls the room for people who are organising a gift for Valentine’s day – a paltry two people put their hands up (bad news if your special ‘other’ is a Bond Street member). But if you do have romance in your soul, Kirsty would like to speak to you: she can arrange a bespoke gift for your inamorata/inamorato, from something blatantly slushy and sentimental to a manly and minimal black box. And if you’re a disorganised romantic she can get something out of the door up to Thursday afternoon.

Another lady in the futile search (at least in the Presidents room of the RAF Club) for those pierced by Cupid’s arrow is Louise Hassett of Delfont Mackintosh theatres. She deals with seven of the West End’s top theatres and can access exclusive tickets to plays and musicals dripping with top flight acting and star thesps…Jude, Judi, Rowan, Derek….whoever you’re yearning to see, Louise can sort it. To anyone with the slightest hint of romance in their make-up (not a Bond Street member then) her VIP champagne reception to a show at any of her theatres (£65-120 pp) would make an ideal Valentine gift.

The Pussycat Dolls “wanna be in movies” when they grow up but Karelia Scott Daniels of Manse & Garret, our property finding guru, has already done that and is looking at fresh horizons – the music industry. After packing her black book with film contacts, she now wants your music contacts. Currently benefiting from sweeping up business from rivals who aren’t quite in her league, she’s having a good start to 2009.

“I dream of Africa” said Meryl Streep, and so does David Coburn, BRX Regional Partner. He tells us that BRX groups will be setting up in Nigeria in 2/3 months and he’d like to know if we know anyone in Nigeria or want to know anyone in Nigeria. (Is that the sound of the contents of hundreds of junk email boxes being forwarded that I can hear?)

Next stop China. Michael Sinclair of China One Call (being subbed by the lovely Rie Ote Mba) wants businesses contemplating trade with China but nervous about making that initial call or email and who could benefit from his innovative translation services.

Michael’s sub, Rie Ota Mba, takes us even further afield. Rie is a cross-culture specialist who wants to help businesses who are expanding into countries such as Japan, China, Taiwan and Thailand. When it comes to cultural mores, small things can have a big impact – don’t show the soles of your feet if you want to make a good impression on a Thai business contact.

The international focus continues with Justin Beavis, who runs a management consultancy and is one of the brains behind World Dive Centres, pioneering indoor tropical waterworlds. To help raise the necessary finance he would like introductions to people who can provide access to finance houses and partners in Dubai, Abu Dhabi and Qatar.

Justin has also brought a guest, Clyde Wijnhard of LedNed , a Dutch company who produce energy efficient LED lights that are set to replace traditional light bulbs. Installing 200,000 lightbulbs in Rotterdam at a cost of 20 million Euros has resulted in an annual saving of 10 million Euros. (And never say BRX Bond Street is short on glamour – Clyde used to play for Leeds United.)

And talking of glamour, long haired lovely Jonny Mindlin assures us in his rich, dulcet tones that he is Gavin Morton Holmes of Destiny PLC, “No, really I am!” (we weren’t fooled) and would like to meet anyone in the public sector who has a mandate to reduce spending or environmental impact so that he can introduce them to the delights of his vibrating digital data pen thingies.

Bond Street are also an unusually well read, literary lot. Richard Houldsworth of Splatt Print has been reading ‘Print Weekly’ and this scintillating (according to Richard) publication says a lot of printers are struggling. Richard would like to talk to you if your printer has gone under or you’d like a ‘back up’ printer just in case.

George Metcalfe, our resident coach, is also a voracious reader, although in his case it’s authors like Mark Twain who said Keep away from people who try to belittle your ambitions. Small people always do that, but the truly great make you feel that you, too, can become great.” George wants to meet people who need to be sorted out (and I have sneaky feeling that our wild elder coach is one of the people Twain alludes to who can make you realise your potential for greatness).

Continuing the literary theme, Alexis Garnaut-Miller of The Happiness Centre, a health and stress management centre in West London, knows her stuff back to front and is writing a book: “Twenty habits of high profit practices” (we only have top experts in their field here at Bond Street). Alexis wants to meet successful health practitioners or business owners in the health industry for research for her book.

Sanjeev Shah of HSBC …. unfortunately I was a bit behind with my note taking at this point, but I highly recommend that you have a meeting with Sanjeev because 1. you’ll get advice from someone who works for one of the UK’s more stable banks, 2.plus I hear his Oxford Street branch has been completely refitted and is rather plush, 3. and it has won prizes for its customer service.

Roy Duncan of RG Duncan Associates accountancy recruitment wants to meet your accountant. He is taking advantage of the current climate to expand his reservoir of candidates with high quality people.

Mike Nightingale of Green Park Insurance is a private client insurance broker, who offers a free inventory service to all his clients – and today he’s looking for people who don’t have adequate coverage – not a good idea in this weather. He’ll tour your house and work out your correct contents cover, and should the worse happen, ensure that you’re not under insured. He excels at helping high net worth individuals with complex insurance needs, so if you are burdened with priceless antiques, a vintage wine collection, second, third and fourth homes, a fleet of high performance cars or a private jet, it might be worth giving him a call.

As well as being superbly represented in all the traditional networking disciplines Bond Street is also extremely well endowed when it comes to creative talent.

John, Paul, George and Ringo “want to hold your haaaaaand” …. and so does Jamie Denham of Sliced Bread – at least if you’re a traditional advertising agency. Our animation virtuoso tells us the bad news for ad agencies is that ad revenues are projected to go down by 5% this year, but then sweetens this with a generous dollop of good news – interactive ad revenues are projected to increase by 5% this year. So if you’re an ad agency watching your TV revenues collapse, talk to Jamie, he’ll hold your hand and gently introduce you to the delights of the online sector and that whizzy new fangled thing called the internet.

Hiten Thaker of Revolution Creative Agency has been busy with clients like Choice FM and Mobo who can’t get enough of his design and branding nous, but being greedy he wants more – more clients…bigger projects – so please get in touch with him if you can help him out.

Back to Jonny Mindlin of Green Shoot audio productions, who specialise in all things aural, such as podcasts and voiceovers. Today he wants someone who is involved in the software side of setting up an internet radio station. And showing that the more specific your wants the better, Jamie of Sliced Bread knows someone who can help.

The 10 minutes was presented by Fiona Gale of Only Connect Solutions, a marketing and communications agency with a strong slant on corporate social responsibility. Her company advises businesses across a whole range of industry sectors on how to set themselves apart and effectively communicate their offering. Only Connect work with strategic partners and bring in industry experts appropriate to each project; they are also very well connected with government and the press (The Sunday Times and The Telegraph to mention just two). Does their approach work? Fiona’s agency literally got the London Vision Clinic, the UK’s leading eye laser clinic, into the Houses of Parliament by offering the lords and MPs free eye testing sessions on-site, and has also aligned the clinic with the UK Olympic team – this year they will be treating our Olympic hopefuls who have vision problems free of charge. Her agency also raised the profile of Emunah, a Jewish charity: landing 23 articles in the Jewish press, 8 articles in the national press and raising £400,000. How? By taking fifteen pampered Jewish princesses to live in the desert for ten days, adding some extra-tough challenges, and filming the result. Fiona would like to work with all kinds of businesses but has a soft spot for charities and the medical sector.

And as for me? Haha you’ll see...Yo, I’ll tell you what I want, what I really really want: advertising agencies, design agencies and marketing managers.

Caroline Hampstead (copywriter and Spice Girls fan)

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One Response to “…what you want, what you really really want”

  1. Best blog yet but then as a copywriter, what else???????

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